Episode #2 - Recorded on Jun 02, 2021

Best practice examples and insights for communicating your net zero journey with SEFIANI

Transitioning to net-zero is now prominent on the agenda in many boardrooms. As more companies embark on their sustainability journey, the challenge many face is whether to talk about it and how and when to meaningfully engage with stakeholders.

In this episode, we are talking to Robyn Sefiani, CEO of Sefiani Communications Group. Robyn provides her insights and effective communication strategies for sustainability, citing some strong examples of companies doing it well.

To view or download this episode’s transcript, please click here.

About Robyn Sefiani:

With a public relations career spanning three decades, Robyn is a specialist in corporate and brand reputation management, strategic communication counsel, issues management, crisis communications and crisis management. Robyn established Sefiani Communications Group in December 1999. Since then, she has built Sefiani into one of Australia’s leading strategic communications consultancies.

About Sefiani Communications Group

Sefiani helps companies enhance their brands and reputations through good communication and protect them when things go wrong through issues and crisis management. Their business focuses on designing strategic communications strategies to solve complex business challenges and seize opportunities. They work with clients to help them manage and share their sustainability journey in a way that is meaningful to their stakeholders, mitigates issues and builds brand reputation.

To find out more, have a read of our accompanying blog post here:


If you want to get in touch with Sefiani, please visit the following:

Meet the host

Barbara Albert is the Co-CEO of 100% Renewables. She is passionate about business and works to make organisations’ transition to net-zero emissions simpler and profitable. Barbara is the award-winning author of Energy Unlimited – Four Steps to 100% Renewable Energy, one of the world’s most important books on renewable energy, as ranked by peers and experts in the industry.

About 100% Renewables:

In 2015, we developed one of the first organisational plans to achieve 100% renewable energy. It was the first time we had an opportunity to look holistically at a whole business to see how 100% renewables could be achieved.

When we developed that plan, we saw that organisations could operate with renewable energy and reach net zero emissions while driving financial performance. Based on this revelation, we named our business ‘100% Renewables’ – a name which encapsulates our vision that in future, all organisations will be powered with renewables and have zero emissions.

Since then, we have helped over 100 organisations develop their net zero plan and have grown the business to a national team of net zero specialists. We are known for developing strategies that are pragmatic, based on sound business cases, and have organisational buy-in.

Connect with 100% Renewables:

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