Transitioning to net-zero is now prominent on the agenda in many boardrooms. As more companies embark on their sustainability journey, the challenge many face is whether to talk about it and how and when to meaningfully engage with stakeholders.

In this episode, we are talking to Robyn Sefiani, CEO of Sefiani Communications Group. Robyn provides her insights and effective communication strategies for sustainability, citing some strong examples of companies doing it well.

To view or download this episode’s transcript, please click here.

About Robyn Sefiani

With a public relations career spanning three decades, Robyn is a specialist in corporate and brand reputation management, strategic communication counsel, issues management, crisis communications and crisis management. Robyn established Sefiani Communications Group in December 1999. Since then, she has built Sefiani into one of Australia’s leading strategic communications consultancies.

About Sefiani Communications Group

Sefiani helps companies enhance their brands and reputations through good communication and protect them when things go wrong through issues and crisis management. Their business focuses on designing strategic communications strategies to solve complex business challenges and seize opportunities. They work with clients to help them manage and share their sustainability journey in a way that is meaningful to their stakeholders, mitigates issues and builds brand reputation.

To find out more, have a read of our accompanying blog post here:

https://100percentrenewables.com.au/best-practice-for-communicating-your-net-zero-journey-with-sefiani-video/

If you want to get in touch with Sefiani, please visit the following:

• Sefiani’s website – https://www.sefiani.com.au/
• Sefiani’s email or social media – https://www.sefiani.com.au/contact-us/
• Robyn Sefiani’s contact details – https://www.sefiani.com.au/our-people/robyn-sefiani/

Meet the host

Barbara Albert is the Co-CEO of 100% Renewables. She is passionate about business and works to make organisations’ transition to net-zero emissions simpler and profitable. Barbara is the award-winning author of ‘Energy Unlimited – Four Steps to 100% Renewable Energy‘, one of the world’s most important books on renewable energy, as ranked by peers and experts in the industry.

About 100% Renewables

100% Renewables is a national consultancy specialising in the development of Net Zero, carbon neutral and climate positive strategies. We work with large energy-using businesses and government organisations with ambitious climate action goals.

In addition to delivering Net Zero strategies and helping our clients achieve carbon neutrality under Climate Active, our other services are:

• Climate risk and TCFD reporting
• Carbon footprinting
• Preparing for ASRS reporting
• Science-based target setting
• Value chain emissions and low-carbon procurement
• Creating training courses and guides.

We are a leader in sustainability communication through our training courses, our “Driving Net Profit with Zero Emissions” podcast and videos, and through our blog posts and monthly newsletters.

Connect with 100% Renewables

• Visit our Youtube channel for lots of net zero explainer videos: Driving Net Profit with Zero Emissions
• Visit our website: 100percentrenewables.com
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