Episode #7 - Recorded on Nov 18, 2021

Driving emissions reduction in the fashion industry, with Global Fashion Group

“The biggest return will be transforming the materials in both our own brands and influencing third party brands to have their assortment made from more sustainable materials and through lower impact production processes. That might mean on the material side transforming to a lower carbon alternative material around organic cotton or recycled nylon, for instance. And then on the lower production processes, looking at renewable energy usage in factories, or increasing the assortment that has its final stage made in Australia, as an example.

But we also need to make sure that we’re influencing the demand as well and that we concurrently try and influence consumer decision making and drive them towards that lower impact product. And show that with the more sustainable product, you don’t have to be dressed in a hessian sack, there’s a wide range of beautiful products that’s available to you that are more sustainable”, explains Jaana Quaintance-James, Chief Sustainability Officer at Global Fashion Group.

In this podcast episode, we speak with Jaana Quaintance-James, the Chief Sustainability Officer of Global Fashion Group. Global Fashion Group, or GFG for short, serves customers in 17 countries and connects one billion potential consumers with thousands of global, local and own brands via its e-commerce platforms. We talk about GFG’s strategy on how carbon emissions can be tackled in the fashion industry and how GFG drives emissions reduction across their worldwide operations.

We uncover fascinating facts about where the bulk of carbon emissions are generated, investigate the embedded carbon footprint of materials used in garments and shoes, and how suppliers and consumers can make more sustainable choices. We talk about GFG’s science-based target setting approach and their current carbon offset strategy.

About Global Fashion Group

Global Fashion Group, or GFG for short, serves customers in 17 countries and connects one billion potential consumers with thousands of global, local and own brands via its e-commerce platforms.

Each platform is operated under an individual brand name: Dafiti (in Brazil, Argentina, Chile and Colombia), Lamoda (in Russia, Belarus, Kazakhstan and Ukraine), ZALORA (in Singapore, Hong Kong, Indonesia, the Philippines, Malaysia, Taiwan and Brunei) and THE ICONIC (in Australia and New Zealand).

GFG announced its carbon mitigation strategy in their 2020 Climate Report. In that strategy, GFG prioritises the three biggest levers for carbon reduction:

  • Its Products – being the raw material and manufacturing processes of their products, making up 68% of their footprint
  • Its Logistics – inbound & outbound logistics, including returns, making up 12% of their footprint
  • Its Operations – energy usage in their facilities making up 1% of the carbon footprint

Collectively, these three categories contributed more than 80% of GFG total emissions in 2020 and therefore provide significant opportunity for reduction.

In addition to the reduction activities focussed on these three areas, GFG has committed to developing Science-based targets. Carbon modelling work is now underway to support their target setting process and understand the impact of key actions and targets to drive emissions reduction in the long term.

If you want to find out more about Global Fashion Group, please visit the following:

About Jaana Quaintance-James

Jaana is the Chief Sustainability Officer at GFG. Jaana holds accountability for the development and implementation of the Group’s sustainability vision to be People & Planet Positive, Worldwide. Leading teams in Australia, southeast Asia, Latin America, Russia & the CIS, she drives development and delivery of the group strategy in relation to ethical trade, environment, community and responsible workplace and works closely with internal and external stakeholders to deliver the change agenda for sustainability globally.

If you want to get in touch with Jaana, you can connect with her on LinkedIn – https://www.linkedin.com/in/jaanasupplychainsustainability/

Links to resources mentioned in the podcast

About 100% Renewables:

In 2015, we developed one of the first organisational plans to achieve 100% renewable energy. It was the first time we had an opportunity to look holistically at a whole business to see how 100% renewables could be achieved.

When we developed that plan, we saw that organisations could operate with renewable energy and reach net zero emissions while driving financial performance. Based on this revelation, we named our business ‘100% Renewables’ – a name which encapsulates our vision that in future, all organisations will be powered with renewables and have zero emissions.

Since then, we have helped over 100 organisations develop their net zero plan and have grown the business to a national team of net zero specialists. We are known for developing strategies that are pragmatic, based on sound business cases, and have organisational buy-in.

Connect with 100% Renewables:

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