Tag Archives: Barbara Albert

Best practice examples and insights for communicating your net zero journey with SEFIANI [video]

There has been an increasing focus on ‘net-zero’ in the past few months, so from a communications perspective, it is difficult to differentiate your net-zero journey from everyone else’s. As more companies embark on their climate action journey, the challenge many face is whether to talk about it and how and when to meaningfully engage with stakeholders.

I recently had the pleasure to interview Robyn Sefiani, CEO & Reputation Counsel of Sefiani for the second episode of my “Driving Net Profit with Zero Emissions show, see video below. This blog post summarises our major discussion points.

Communicating your climate action efforts is important

In the past, there was no social media to connect and inform people, and importantly to galvanise action. A large proportion of the population was not engaged. Today, people are better informed and are demanding action.

Investors are also putting companies under increased scrutiny to disclose their climate risks and responses, for example through the Task Force on Climate-Related Financial Disclosures (TCFD) and the CDP.

The power of consumers and shareholders is pushing organisations to a more responsible position, including towards the need to reach net-zero emissions. Companies cannot afford to sit on the sidelines, which could result in damaged reputation, risk to operations, missed market opportunities, boycotts and a weaker talent pool.

However, many companies are announcing net-zero targets without a plan. They announce a timebound ambition to be net-zero without a roadmap, interim milestones or any clarity on how net-zero will be achieved and communicated to their stakeholders. Some companies are also reticent to communicate proactively, perhaps because they’ve been criticised in the past.

Saying nothing is no longer acceptable.

Changing consumerism and social licence to operate

According to a CapGemini study from 2020, 79% of consumers are willing to change their purchase preferences based on social responsibility, inclusiveness and environmental impact.

Taking this a step further, a study by Insites Consulting showed that 25% of Australians had boycotted a brand for sustainability reasons, compared to 14% just over twelve months ago. This behaviour is skewed towards younger generations, with 41% of Millennials reporting boycotting behaviour compared to just 6% of Baby Boomers.

Nowadays, people are genuinely looking at actions versus promises on sustainability and climate. People are watching to see if companies are doing what they said they would do. There are also plenty of activist groups with far-reaching influence that will call companies out when they fall short of their promises.

At the same time, people are also looking to support companies or brands that are doing the right thing. There is a huge opportunity for companies that are progressing with their net zero plans to meaningfully engage their audiences and galvanise support for their sustainability journey.

No room for greenwashing

Audiences today are too savvy to be fooled by greenwashing. Companies are facing intense scrutiny for taking shortcuts or failing to communicate with honesty, integrity and authenticity.

Brookfield Asset Management’s Mark Carney, a key climate finance leader and vice-chair at Brookfield, ‘walked back’ his remarks after claiming pollution had been neutralised across its portfolio. This is a company with an enormous renewables business, but it remains active in fossil fuels. The position of the company was that the renewables business compensated for the company’s other activities, but the Science Based Targets initiative (SBTi) does not count avoided emissions in its framework, which means the firm can’t use avoided emissions to meet net-zero claims without addressing its other operations.

In another example reported by Bloomberg, Rio Tinto, announced a 15% target reduction in operational emissions by 2030, which it claimed aligned with a 1.5° C pathway. However, climate activist group, Market Forces, disagreed with their calculations and said that alignment would require a 50% reduction in emissions over the same timeframe. Rio Tinto has now agreed to be more transparent with its targets and performance and will disclose short, medium and long-term targets for greenhouse gas emissions in its own operations.

One final example, was BMO, a Canadian Bank, that came under fire for its net-zero pledge, which was dismissed as “unambitious”. Adam Scott, director of Shift Action for Pension Wealth & Planet Health found that “a bank that is claiming climate leadership while financing fossil fuel pipelines is either greenwashing or doesn’t understand the urgent action the climate crisis necessitates.”

For many companies, aligning to the Paris Agreement requires learnings, risks and operating in new ways, and not everyone is going to get it right. Instead of misleading stakeholders, acknowledging a failure can help a brand to build social capital. This was the case for Charity Water, a non-profit organisation that disclosed that one of its water drilling projects had failed after one year. The head of Charity Water openly communicated the failed project, and came back with an action plan. When the team returned to drill a few months later, many more people had become invested in the story and were willing them on to succeed.

Best practice in communicating your climate action

As companies step up and transition to net zero, the question for many is what, when, where and how to communicate their journey.

With the rapid increase in public focus on transparency in corporate communications over the past five years, it is important to take a considered and strategic approach to communications across all stakeholder groups.

Our top 7 tips for companies to consider when communicating their net zero journey are:

  1. Regularly communicate proof of action: Frequent and consistent communication allows companies to build a voice on climate action and ultimately, that will help to build a bank of social capital.
  2. Differentiate yourself: Consider what your journey means for your company and your stakeholders, and how this is different from your competitors. As with any example of communications, no company will achieve cut-through if they cannot differentiate themselves.
  3. Be true to your brand: Demonstrate that sustainability is in line with your own brand positioning and not an add-on.
  4. Know your audiences: Different audiences have different expectations of engagement. A targeted multi-channel communications plan will allow you to engage with your audiences in a meaningful way and work towards establishing trust. Consider how you can empower your stakeholders – employees, shareholders, customers and partners – to take small actions that align with your commitment and come along with the company on its sustainability journey.
  5. Don’t discount employees: With the rise of ‘glass box’ company culture – a culture of transparency, prizing visibility of the company’s values, decisions and action – companies that have sustainability as part of their internal culture, will see it amplified through their employees.
  6. Be transparent: If you make a mistake or miss a milestone, take your audiences on your journey. Be honest, be human, and reiterate the goals of the journey.
  7. Keep it simple and inspiring: Audiences do not want the jargon or the doom and gloom. They want to know that you are taking action, through simple, clear and inspiring communications. A study by Greenbiz showed that videos positively depicting nature’s beauty and innovative climate change solutions were 50 times more effective at driving views than negative messaging or even a combination of positive and negative.

Communication plays a pivotal role in supporting a company’s net zero journey. There is a huge opportunity out there for companies and brands that can strategically use communications to bring their stakeholders on their journey with them.

About Sefiani Communications Group

Sefiani is a leading Australian strategic communications firm that helps companies enhance and protect brands and reputations Through a media relations, social and digital communications and stakeholder engagement, Sefiani solves complex business challenges and seizes opportunities for clients. The firm also works with clients to help them manage and share their sustainability journey in a way that is meaningful to their stakeholders, mitigates issues and builds brand reputation.

If you want to get in touch with Sefiani, please visit the following:

About 100% Renewables

100% Renewables are experts in helping organisations develop their climate action strategies and accompanying financing plans. If you need help with developing your climate action plan, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

CORENA – How one dollar spent can fund emissions reduction projects multiple times [video and podcast]

Introducing our new ‘Driving Net Profit with Zero Emissions’ show

If you’re following our ’Driving Net Profit with Zero Emissions’ Youtube channel, you may have watched some of our video series, such as how to achieve Climate Active carbon-neutral certification, setting a Science-Based Target, or Net-Zero strategies.

Today, I’m proud and excited to introduce our very own Driving Net Profit with Zero Emissions show. This show will provide businesses with best-practice and cutting-edge ‘net-zero’ stories. I’ll be the main host, and in every show, I will interview climate action leaders.

Today, we are releasing the video and the accompanying blog post of the first episode, but soon, we’ll release our podcast, so please stay tuned.

Ep. #1 with Briony O’Shea

For the first episode of the “Driving Net Profit with Zero Emissions” show, I’m interviewing Briony O’Shea, the Chair of Corena. Briony is a chemical engineer with a Master of Laws in International Law. She specialises in renewable energy and future fuels such as hydrogen and biogas to support the transition to a low-carbon future. She joined Corena in 2017 as a volunteer and took over the role of Chair in 2020.

Corena is a community revolving energy fund, which takes donations from people or organisations in the community to drive emissions reduction via a Revolving Energy Fund.

I’ve blogged about Revolving Energy Funds in previous articles. These funds are a great mechanism to finance climate action strategies. They are a self-sustaining funding mechanism, which you start with seed capital that you invest in sustainability projects, such as energy efficiency, water conservation, or solar projects, for example.

The fund’s unique feature is that you return savings from sustainability projects back into the REF to finance the next round of investments. In this way, you can spend funds multiple times to drive emissions reduction, resource and cost savings.

You can watch the full video of the interview here:

What is Corena?

Corena is a grass-root, donor-funded, not-for-profit organisation run by volunteers. The premise of the Corena model is a revolving fund to which supporters donate, and the provision of zero-interest loans to not-for-profit and community organisations to implement climate action projects. Examples of funded projects are installing solar panels, improving energy efficiency, switching away from fossil gas use, or purchasing electric vehicles.

To date, Corena has implemented over 40 projects Australia-wide, with most projects being solar PV installations and energy efficiency. Altogether, 663 kW of solar PV have been installed, generating over 1,800 MWh of renewable electricity. Corena has received donations of over $460,000, and because of the revolving nature of the fund, these donations have resulted in over $800,000 in loans given. They’re on track to exceed $1 million of loans given this year.

How does it work?

Corena raises funds to support climate action projects via donations from anyone keen to help tackle climate change. Corena provides zero-interest loans to community organisations to install solar PV or implement other climate action projects. As these loans are paid off by the recipient with the savings from their solar project, the money is re-loaned to another organisation.

What are the benefits?

There are several benefits for everyone involved. For Corena, every project they support is making a tangible difference in reducing emissions. The money donated is put to work immediately to reduce carbon emissions, and the donors can track the impact each investment makes.

For donors, the revolving fund model means that the money they donate for one project is repaid and goes on to fund another project, so a single donation amount can be utilised multiple times. Corena has an impact calculator on its website that demonstrates the revolving benefit of the donations they’ve received.

For the recipient organisation, there’s not only the benefit of themselves being able to be part of the climate solution and take direct action, but in doing so, they receive the benefits of reduced energy bills, which contributes to their bottom line.

What kind of organisations can make use of the funds?

Corena provides loans predominantly to not-for-profit organisations that don’t have easy access to funding to take climate action. Corena also looks at what service the organisation is providing the community. Corena goes through a process of assessing what each organisation’s needs are, and what projects or installations might benefit the organisation.

How can you apply for a zero-interest loan?

You are eligible to apply for a Corena loan if you are a non-profit community organisation, or if you are providing services to your community. A solar project may be suitable if your premises have regular daytime use, your roof is in good condition, and you either own your premises or have a secure long-term lease. An electric vehicle project may be suitable if you have vehicles with regular high usage.

To apply for a project loan, please go to Corena’s website, fill in and submit the online Expression of Interest form.

How can people participate?

If you want to support Corena, there are several ways how you can be involved.

  • Individuals: You can donate to the revolving fund, by visiting corenafund.org.au and choosing to donate to a project. You can elect to join as a volunteer, and there are many ways that volunteers can donate their time, whether it’s to provide social media support, IT, developing communications materials, or offering to approach other organisations to help identify new projects to fund. Individuals can also lobby their local government to take action by setting up a revolving energy fund for the community.
  • Organisations: You can donate to Corena, or you can identify climate action projects that Corena could fund. You can also help by fundraising via your own networks.
  • Local governments: You can donate, identify not-for-profit organisations within your community, and potentially on council premises, that would benefit from a Corena loan, and help connect with those organisations. You can also adopt the Corena model and set up your own fund to provide interest-free loans to residents or organisations within your community to take climate action. The Corena model is particularly useful for councils that have declared a climate emergency.

People can get in touch via Corena’s website and subscribe to Corena via email, eNews, or social media. You can also send a direct email to Briony@corenafund.org.au or office@corenafund.org.au.

To view or download this episode’s show notes/transcript, please click here.

100% Renewables are experts in helping organisations develop their climate action strategies and accompanying financing plans. If you need help with developing your climate action plan, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

NSW as a renewables superpower and what must be done to reach net-zero emissions [with video]

Last week, I presented on ‘NSW as a Renewables Superpower and What Must Be Done To Achieve Zero Carbon Emissions’ at the 13th Energy Storage World Forum Virtual Conference.

You can watch a 15-min-video of my presentation here, which includes information about the newly released New South Wales Electricity Infrastructure Roadmap:

What is Australia’s emissions trend?

At the moment, Australia is emitting roughly 530 million tonnes of carbon emissions annually. Please see below Figure 1, which shows Australia’s historical emissions. To put this into perspective, it means that every year, each Australian resident is responsible for about 21 tonnes of emissions. This is roughly four times higher than the global average of about 5 tonnes.

Australia's historical emissions (Source: Quarterly Update of Australia's National Greenhouse Gas Inventory | National inventory total, year to June 2000 to year to March 2020)
Figure 1: Australia’s historical emissions (Source: Quarterly Update of Australia’s National Greenhouse Gas Inventory | National inventory total, year to June 2000 to year to March 2020)

What is interesting to see in this graph is that our emissions in 2020 are about on the same level as they were in 2000. Is this good enough? Let us have a look at global emissions.

Where are we now and where do we need to be?

Despite the increased focus on climate change in the last few years and the milestone Paris Agreement, global greenhouse gas emissions have not reduced, and the emissions gap between where we should be and where we are is larger than ever. The main driver of long-term warming is the total cumulative emissions of greenhouse gases over time. In the past decades, greenhouse gas emissions have been increasing.

Due to all historical and current carbon emissions, global temperatures have already risen by about 1°C from pre-industrial levels. Continuing with business as usual could result in a temperature increase of over 4°C.

If all countries achieved their Paris Agreement targets, it could limit warming to roughly 3°C. However, to limit warming to 1.5°C, current Paris pledges made by countries are not enough.

Carbon emissions need to decline at a much steeper rate in the near future and reach net-zero by mid-century to have a chance of keeping warming to below 1.5°C. Please see Figure 2 below.

Global warming projections
Figure 2: Global warming projections

Australia has committed to a 26-28% GHG emission reduction by 2030 from 2005 levels. This is not ambitious enough for a 1.5-degree pathway. Also, as a country, we have not committed to net-zero emissions by mid-century, which is where we need to be. However, all states and territories have committed to this target, which effectively means that Australia has a net-zero target.

With most of Australia’s major trading partners having now committed to a net-zero emissions target by around mid-century, and with a new US President-elect who seems likely to increase America’s climate ambitions, perhaps the Australian Government will eventually follow suit. We’ve heard in recent days that the Government may abandon plans to use Kyoto carryover credits to meet its targets, which is a good start if true.

Australia's commitments, 100% Renewables
Figure 3: Australia’s commitments, 100% Renewables

We will see what happens with our national emissions targets in time.

Let’s have a look at Australia’s emissions projection. Under 2019 projections, we will end up with 500m tonnes of carbon emissions in 2030, some 30m lower than our current levels. Under our Nationally Determined Contribution to the Paris Agreement, we need to reach a 26-28% reduction by 2030. This is not anywhere near where we need to be to keep temperature increase to safe levels.

Australia's emissions projection (Source: Australia's emissions projections 2019, Department of Industry, Science, Energy and Resources)
Figure 4: Australia’s emissions projection (Source: Australia’s emissions projections 2019, Department of Industry, Science, Energy and Resources)

However, the good news is that even without policies and targets, the renewables share of electricity will grow, because we have reached the point where renewables are cheaper than fossil fuels.

For many years, we have not done enough. Now, we need to catch up on the years in which we have procrastinated. And rapidly.

NSW as the new renewables superpower

In March this year, the NSW Government released the Net Zero Plan Stage 1 and the Electricity Strategy. NSW officially committed to a 35% reduction in emissions by 2030 and to reaching net-zero by 2050. The focus of the plan is on emissions reduction across key sectors, such as energy, transport, waste, agriculture, mining and carbon finance. The net-zero plan and the electricity strategy will create thousands of new jobs and billions of dollars in new generation and transmission investment in NSW, mostly in regional areas.

A few days ago, the NSW Electricity Infrastructure Roadmap was released, which will establish NSW as a renewable superpower through a coordinated approach to transmission, generation and storage of renewable energy in the State in the coming decades.

NSW's plan to achieve net-zero by 2050
Figure 5: NSW’s plan to achieve net-zero by 2050

Over the next 15 years, four of the five NSW coal power stations are expected to close. These four power stations account for three-quarters of NSW’s electricity supply! As you can see in Figure 6, the closed power plants will leave a gap in electricity generation.

The exciting news is that this gap will be filled by renewable energy generation. NSW will develop several Renewable Energy Zones, enabled by a Transmission Development Scheme, which will have a combination of solar, wind and pumped hydro generation. The infrastructure needed to replace power stations has long lead times, and the Central-West Orana is the first pilot REZ that is currently being developed. Central-West Orana, New England and the South West Renewable Energy Zones will contribute 12 Gigawatts of generating capacity and 3 Gigawatts of firm capacity by 2030, and even more over the long term.

Scheduled coal plant closures and Renewable Energy Zones (Source: AEMO, 2020 Integrated System Plan, July 2020)
Figure 6: Scheduled coal plant closures and Renewable Energy Zones (Source: AEMO, 2020 Integrated System Plan, July 2020)

These renewable energy zones will contribute greatly to grid decarbonisation, which means that over time, the electricity we consume will increasingly come from renewables rather than fossil fuels.

However, this transition will take time. And we can’t rely on governments doing all the work. Everyone needs to act, countries, companies and communities. So, what can you do in your organisation and as an individual to track towards zero emissions?

To answer this question, we first need to take a look at where our emissions are coming from.

Where do our emissions come from?

The biggest part of our emissions is electricity generation, which at the moment comes mostly from fossil fuel power plants. The next most significant contribution is stationary energy consumption, such as burning natural gas. The next highest contributor is transport, which is driving cars, moving goods in trucks, and flying, for example.

Emissions contribution by sector (Source: Quarterly Update of Australia's National Greenhouse Gas Inventory | Figures and Tables for the March Quarter 2020 )
Figure 7: Emissions contribution by sector (Source: Quarterly Update of Australia’s National Greenhouse Gas Inventory | Figures and Tables for the March Quarter 2020 )

Fugitive emissions are mostly methane emissions lost to the atmosphere during coal and gas mining activities and transporting gas. Industrial processes and product use emissions come from industrial activities which are not related to energy, such as cement & lime, metal and chemicals production, as well as from hydrofluorocarbons used as refrigerant gases and other synthetic gases.

Agriculture emissions come from fertiliser usage and growing animals such as sheep and cows. Bill Gates has said that if cattle were a country, they would sit behind China and the US in greenhouse gas emissions.

Waste emissions come mainly from the decomposition of waste in landfill, whereas LULUCF emissions are land-use and land-use change and forestry. In Australia, these emissions are negative, as they are a carbon sink.

What can we do to reduce our emissions to net-zero?

The emissions reduction task is a combination of a small number of significant measures that are happening to reduce the emissions of primary inputs to goods and services, and the actions that individual businesses and consumers can take to reduce their carbon footprint.

There is some heavy lifting that happens independent of consumers.

Heavy lifting that happens independent of consumers
Figure 8: Heavy lifting that happens independent of consumers

Grid decarbonisation

The most prominent example is grid decarbonisation or the ‘greening of the grid’. Coal-fired power plants are being replaced with renewable energy in all Australian states. Just this week, Victoria announced $540million in the budget to develop six renewable energy zones, and Tasmania wants to be 200% renewable by 2040.

Green hydrogen

There is also a big push for green hydrogen in nearly every State, which could potentially replace natural gas over time. The NSW Net Zero Plan is aiming for hydrogen to supply up to 10% of current natural gas demand by 2030.


Biomethane is gas being produced from renewable sources, rather than extracting natural gas.


Reforestation means planting more trees, which reduces carbon dioxide in the atmosphere.

Green steel

Green steel is made by using hydrogen, rather than coal, to strip the oxygen out of iron ore. The by-product is water rather than carbon dioxide. At this time, ThyssenKrupp plans to build a 1.2 million tonne per annum green steel plant in Germany by 2025.

Methane reduction

Cows produce a lot of methane, which can potentially be reduced by up to 80% by introducing seaweed into their feed, based on research being led by CSIRO.

Waste management

One of the ways we can deal with the waste problem is to treat the waste as a resource in waste-to-energy plants.

Sequestration of fugitive emissions

Sequestration of emissions resulting from the extraction and production of LNG is a significant challenge but one which will hopefully improve in coming years.

Most businesses and consumers will benefit from these upstream and downstream changes in terms of their carbon footprint. But rather than rely solely on these changes, some of which may take decades, business and individuals can act themselves to reduce their carbon footprint faster.

What emission sources can you influence?

Every day, you are consuming electricity, and most of you probably use natural gas as well, whether for industrial process heating, air conditioning or cooking. Everyone needs to get from point A to B. Sometimes, we use our cars, sometimes we fly. And we transport our goods using trucks, ships and trains. Everyone consumes goods and services daily, and our consumer choices influence emissions. And we all produce waste.

So how can we reduce our emissions to net-zero?

Achieving zero carbon emissions from a consumer’s perspective

  • Be more energy efficient – we can we more energy efficient, for instance by turning off equipment when it’s not needed, or by replacing old, inefficient equipment, with new, energy-efficient ones.
  • Install solar – where we can, we should install solar. It reduces our emissions immediately, and it is cost-effective. And in future, battery storage will be more cost-effective as well, which will allow us to scale up our solar ambition and take more control over our energy supply and risk.
  • Buy renewable energy – we can choose where the electricity we are buying comes from. We can consciously choose to purchase renewable energy. Bigger organisations can do that via Power Purchase Agreements; smaller consumers can elect to procure GreenPower®.
  • Sustainable transport – we can buy efficient, low- and zero-emissions vehicles and implement EV infrastructure such as charging points. Even bigger trucks can be electrified, which you can see in these pictures here. Using video conferencing also helps to reduce emissions.
  • Less waste – we can reduce our emissions from waste simply by consuming less, by recycling more and by fostering a circular economy, in which the waste of one organisation can be a resource for another business.
  • Sustainable procurement – we can make more sustainable buying decisions and purchase carbon-neutral products, or products that were made from renewable sources, that can be recycled, or composted.
  • Go carbon neutral – on our journey to net-zero, we can invest in carbon offsets to finance projects that support emissions reduction or sequestration.
  • Leadership and governance – and perhaps most importantly, we can show leadership. We can implement all the solutions I’ve talked about earlier and then share our stories with others so that they can learn from our experience. Don’t’ be a follower, be a leader or at least a fast follower.

A challenge for you

I’d like to challenge you today to rethink your carbon footprint. Both your own and the one of the organisation you work for.

Here is my challenge to you:

  1. Switch your electricity supply to 100% renewable energy if you can
  2. Walk and cycle more. It will be good for your health!
  3. Consider a more sustainable diet


100% Renewables are experts in helping organisations develop their climate action strategies and plans, and supporting the implementation and achievement of ambitious targets. If you need help to develop your Climate Action Strategy, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

7 key learnings when engaging the community online

Running virtual community engagement sessions

Before Covid-19, we mostly ran community climate action engagement sessions face-to-face in town halls, community halls and the like. This approach ended abruptly in March this year, but the community’s desire to see action on climate has not.

To respond to this situation, our business, our local government clients, as well as their communities, have rapidly upskilled in the use of virtual conferencing tools like Zoom, Skype or Microsoft Teams. In addition, polling and other interactive software can be used to increase engagement, collaborate and capture communities’ needs and ideas for a clean energy future. We even started to use Zoom to deliver energy audits via online delivery, without us needing to be at the site physically.

Many of the benefits of delivering interactive community engagement online are obvious for us and our local government clients. No posters have to be created and printed. There are no venue hire or use costs, and staff do not have to work after hours multiple times. Travel time and costs are reduced, and there are no catering costs. All of this leads to a lower carbon footprint to deliver services, and workshops can be repeated many more times in a shorter timeframe.

However, to make virtual community climate action engagement workshops truly valuable as an alternative to the face-to-face town hall approach (or, in future, a complementary approach), the quality of the engagement needs to be as good online as it is face-to-face.

We have worked closely with our clients to make this happen. The purpose of this blog post is to share our seven key learnings of running virtual community engagement sessions.

Seven key learnings when engaging the community in online workshops

  1. Keep it short
  2. Define objectives and messaging
  3. Preparation is key
  4. Keep it interesting and engaging
  5. Do test runs
  6. Measure your success
  7. Capture learnings


1 Keep it short

With many people working full-time online and often from home, concentrating on one thing for more than 45 minutes to an hour is difficult. We have found it is best to keep community engagement sessions as short as possible.

For recent business and community engagement sessions for the City of Newcastle, we kept both sessions to one hour each. People were able to stay fully engaged, participate during their working day, and schedule the session among their other commitments.

2 Clearly define objectives and messaging

As with any workshop planning, you need to start with these two questions

  • Who are you communicating to?
  • What do you want to achieve from the engagement session?

If your Council is planning to use online engagement for climate action planning, the number of participants, language and structure will be different when communicating to businesses, as opposed to the general public. Ensuring your communication plan notes your target audiences and your overall objectives, and tailors how and what you will communicate is key to setting up for a successful online session.

3 Preparation is key

The following questions might help you plan your engagement session:

  • How will you market the event?
  • Will you survey the community ahead of the engagement session, and what will you ask them?
  • How will you handle registrations?
  • What content do you need to organise before the event?
  • How will you measure success?
  • Will you record the session, and do you need permission for this?
  • How will you follow up with participants?
  • Will you ask for feedback via your ‘Have your Say’ page, thank you emails, etc.?
  • Do you need to line up other people to help with the event management?
  • What will be the run sheet?
  • What notes will you and your speakers need to have during the session?

4 Keep it interesting and engaging throughout

‘Death by PowerPoint’ is definitely to be avoided. It is important to mix things up, to have different speakers, to use multimedia and most importantly, to give the audience a voice.

To give everyone a voice, if you have more than five people, use polling software to solicit input as well as discussion. Ask questions regularly during the session, displayed to participants, and have the community respond using their phones or their web browsers. Asking questions at specific junctions helps to ensure that energy levels are kept high.

If you have large groups, it can help to use ‘break-out room’ functions to get small groups to discuss topics and bring their insights, ideas or feedback to the wider group or to interactive polling or pinboards.

It also makes sense for the facilitator to monitor the chat so that issues and questions can be addressed in real time. An assistant can also perform this role, and raise key questions or themes to the facilitator for a response.

For sessions where only a select number of participants are present, such as with business engagement sessions, it works well to get participants to share their stories.

5 Do test runs

Practice makes perfect. You should run through the whole session as a small team to test whether it all aligns, how the energy flows during the session components, that all links and audio works, that links to videos, interactive polling and pinboards works, that break-out room functionality works, what the holding slide looks like, whether the timing works, handing over between speakers, testing the technical functionality – make sure everyone is familiar with it.

6 Measure your success

Define your measures of success upfront in your communication plan. Good measures of success are:

Before the engagement session:

  • Number of registrations

During the engagement session:

  • Number of people who participated
  • How many people stayed throughout the duration of the workshop as opposed to drop-outs.
  • Level of engagement

After the engagement session:

  • Social media chatter
  • Email feedback

7 Capture learnings

Every community engagement session yields new insights which can be used to make the next community engagement better than the previous. There is always room for improvement and for achieving excellence. What is important is that there is a debrief, in which learnings are shared amongst your team. Example of questions you can ask yourself are:

  • What worked, what didn’t?
  • Did the timing work?
  • Have the objectives of the engagement session been met?
  • Has the engagement delivered the desired results?
  • What information is being shared on social media post the event?
  • Have participants sent through any feedback emails?
  • What could we do better next time?

Case study – Community engagement for the new Climate Action Plan of the City of Newcastle

The City of Newcastle is currently updating its strategic approach to reducing greenhouse gas emissions and their city-wide move to a low carbon economy. This involves the revision and renewal of the existing 2020 Carbon and Water Management Action Plan, which has completed its term. The revised document will be published as the ‘2025 Climate Action Plan’.

The new Action Plan will account for Council’s achievements over the last decade, set new targets and outline innovative and sustainable programs. It will outline specific goals and priorities for the next five years and will provide a roadmap to achieve positive impacts such as:

  • Clean energy
  • Resource efficiency
  • Reducing emissions in the supply chain
  • Sustainable transport
  • Emissions targets
  • Vision for a low carbon city

As part of engaging the community in the development of this plan, 100% Renewables was hired to design and run two community engagement sessions, one for businesses, the other for the wider population. The purpose of the workshops was to gain the community’s opinions and ideas during the strategy development before the draft Plan goes to Public Exhibition later this year.

Business roundtable

Given that many of the City’s emissions come from industry, a business roundtable was organised with about 20 participants. The session started with Barbara, our Co-CEO, providing context around the development of the plan and by showing examples of best practice of global cities.

Then, Jonathan Wood from the NSW Government talked about the NSW’s Net Zero Plan, after which, Adam Clarke, Program Coordinator in the City Innovation and Sustainability, talked about council’s actions and what they have achieved thus far. Newcastle is the first council in NSW to achieve the status of being 100% renewable. Adam also showed an example of how the community can track towards net zero based on a model that we developed.

We also invited Hunter Water, MolyCop and the Uni of Newcastle to share their sustainability journey, which was received very well. After the formal presentations, we hosted a roundtable discussion to identify opportunities for how council and businesses can collaborate to achieve a net-zero emissions outcome.

Throughout the session, participants engaged by using the chat function, and by answering our polling questions.

Community information session

Ahead of the community information session, we asked the community to submit their top three topics and questions that they would like to see covered in the information session. More than 50 contributions were received which helped to shape the workshop.

On the day, around 80 people participated in the information session. Just like with the business roundtable, we had Jonathan talk about the NSW Net Zero Plan and Adam shared what council has achieved thus far. Regularly throughout the sessions, we polled the community to provide feedback and to get input on how council and the community can share the burden to achieve a net-zero emissions outcome.

At the end of the workshop, participants provided feedback via the chat function. Here are a couple of examples that was received:

  • “Thank you Barbara, Jonathan and Adam, really appreciate your time and City of Newcastle – excellent info session, looking forward to the next step in addressing the climate emergency – local govt plays a critical role in this, so it’s heartening to see CN taking a leadership role. “
  • “Thanks all, great presentation!”
  • “Thank you, a very interesting & new way of having a meeting!”


100% Renewables are experts in helping local governments develop their operational as well as their community climate change strategies and action plans. If you need help with community engagement, modelling emission reduction scenarios or establishing the carbon footprint of your community,  please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

5 key considerations for Climate Emergency Plans [includes video]

This blog post follows on from the one last week. I recently presented to the Maribyrnong community in Melbourne on emissions trends and barriers to the uptake of renewables, as well as considerations for the development of climate emergency plans. Today’s article discusses five key considerations.

You can also watch me talk about these five key considerations in this 5-min video:

About the Climate Emergency

The problem of rising GHG emissions

Global temperatures are rising and will continue to grow. Without globally significant efforts, greenhouse gas emissions may increase to over 100 billion tonnes annually by 2100, which is double current emissions. Even if all countries met their current pledges under the Paris Agreement, we are on track to exceed 1.5°C of warming (above pre-industrial temperatures), and to then increase by 3-5°C by 2100 — with additional warming beyond.

Projected temperature increase according to Climate Action Tracker

Figure 1: Projected temperature increase according to Climate Action Tracker

Rising global temperature causes catastrophic impacts, such as bushfires, droughts, floods, severe weather events, heat waves, rising sea levels and disruptions to our food supply.

By how much do we need to decrease emissions to have a ‘safe climate’?

According to climate science, a safe climate is one where global temperature increase stays less than 1.5°C above pre-industrial temperatures. We need to decrease our emissions by 45% from 2010 to 2030 and then to net-zero by mid-century to give us a 50/50 chance of meeting this target. This means that we need to almost halve our emissions by 2030.

Emitting greenhouse gases under a ‘current policies’ scenario means that climate risk will be catastrophic. Incremental change is not enough to get climate risk to an acceptable level. The only way this risk can be adequately managed is by rapid action.

Declaring a climate emergency

Declaring a climate emergency recognises that aiming for net-zero by 2050 may be too late. It means that your climate efforts need to

  • start now,
  • increase in scale rapidly and
  • continue for decades.

In 2016, Darebin City Council in Victoria was the first government in the world to declare a climate emergency. Now, as of the 1st of May, 95 Australian local governments have made the same declaration.

Following the declaration of a climate emergency, you need to develop a Climate Emergency Plan that sets out how you will help address the climate emergency.

5 key considerations for developing Climate Emergency Plans

Consideration #1: Net-zero ASAP

If your council declares a climate emergency, you should aim to achieve net-zero emissions for your LGA as soon as possible, for instance by 2030. You may even need to target negative emissions by mid-century by incorporating drawdown measures.

Drawdown is the projected point in time when the concentration of greenhouse gases in the atmosphere stops increasing and begins to reduce. Drawdown can only be achieved by removing greenhouse gases from the atmosphere, such as through agriculture and forestry.

Consideration #2: Include adaptation and resilience in your plan

Climate change is not some distant impact in the future. It’s here, and it’s affecting us already. Your climate emergency plan needs to include actions on how your council and community can adapt to climate change, in addition to reducing your carbon emissions.

Adaptation for council operations means that built assets, such as roads, stormwater drains and buildings, may not be able to withstand flooding, fire and intense storms. It means that your zoning and planning decisions will probably need to change and that there may be an increased demand for council services, such as water supply or community support for the elderly. Your area may also experience food supply issues. You will need to have emergency response plans for severe weather events, heat waves, flooding and bushfires and need to risk-assess the impacts on your community and corporate services.

Council also needs to help the community be resilient in the face of climate change. Resilience is the ability to withstand and recover from climate change impacts. As an example, you could help the community grow their own food and to develop resilience plans that assist your residents and businesses in bouncing back after a disaster.

Consideration #3: Include the community

Emissions for the operations of a local government are much smaller than overall community emissions. It is not uncommon for council’s emissions to only constitute 1% of overall emissions in the LGA. It’s not enough to focus on how council itself can mitigate against and adapt to climate change; the plan also needs to incorporate the community.

Climate emergency plan for the community should be developed with the community, by involving them through surveys and workshops, and by forming environmental advisory committees.

Emissions for council operations are small in comparison to community emissions

Figure 2: Emissions for council operations are small in comparison to community emissions

Consideration #4: Everyone must act

While the Federal and State governments have the greatest levers to reduce carbon emissions, local governments are closest to their communities. They play an important role in both mitigation and adaptation.

However, a council cannot alone bear the weight of emissions reduction and adapting to climate change in a community. Householders, business and all levels of government must collaborate to achieve the goals.

Local governments are in a great position to work directly with the community and to help them with addressing climate change rapidly. Council should also lobby other local governments, the state and federal governments to be more ambitious in their climate change action.

Consideration #5: Solutions already exist – they just need to be implemented

It’s easy to defer action by claiming that in future, better solutions will exist. The fact is though, that we already have all the solutions we need to mitigate against climate change. They only need to be implemented and fast.

It’s crucial to extend the scope of a climate emergency plan to a wide area of impact categories. Key solution areas of climate emergency plans are energy efficiency, solar PV, grid decarbonisation, transport, waste, buying clean energy, consumption of goods and services, emerging technologies, governance and leadership, forestry and agriculture, climate risk, clean energy generation, stationary fuel switching, education, and planning & development.

Key solution areas of climate emergency plans

Figure 3: Key solution areas of climate emergency plans

Within those solution areas, the biggest levers to achieve emission reduction in the community are solar panels on as many roofs as possible, energy efficiency in homes and businesses, electrification of space and water heating, electric vehicles, and waste diversion from landfill.

100% Renewables are experts in developing climate action strategies, both for council operations, as well as for the community. If you need help to develop your Climate Change Strategy, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

Emissions, renewables and barriers to uptake [includes video]

I was recently asked to give a speech to the Maribyrnong community in Melbourne to help them with the development of a climate emergency plan. The session started with me presenting on energy-related emission trends and developing climate emergency plans, followed by a Q&A session.

In this blog post, I’ll write about energy-related emission trends, and I also recorded myself in a video. In the next article, I will go deeper into the development of climate emergency plans.

Global energy-related emission trends

In the last thirty years, energy-related carbon emissions have risen from a little over 20 Gt CO2-e to about 33 Gt CO2-e, which was mainly due to an increase in energy consumption by developing nations, as can be seen in Figure 1.

Energy-related CO2 emissions, 1990-2019

Figure 1: Energy-related CO2 emissions, 1990-2019[1]

Energy-related emissions by advanced economies is at nearly the same level today as in 1990. This is illustrated clearly when we look at emissions from electricity generation in advanced economies below in Figure 2. We can see here that while demand for electricity grew by approximately 300% over roughly 50 years, related carbon emissions have grown at a much slower rate. If fact, since the Global Financial Crisis, corresponding GHG emissions have rapidly decoupled.

Electricity generation and power sector CO2 emissions in advanced economies, 1971-2019

Figure 2: Electricity generation and power sector CO2 emissions in advanced economies, 1971-2019[2]

The decoupling of electricity and emissions in advanced economies is due in large part to the growth in renewables. In 2019, almost 70% of new global generation was from renewables compared to only 25% in 2001, as shown in Figure 3. In 2017, 20% of global power capacity was renewables, in 2019 it was one third!


Renewable share of annual power capacity expansion

Figure 3: Renewable share of annual power capacity expansion[3]

Emission trends in Australia

These global trends are repeated in Australia, though at a somewhat slower rate than in other leading economies. By 2040, of the 16 coal-fired plants in the National Electricity Market (NEM), nine are expected to be closed, with the remaining seven expected to close by around 2050.

Even without new policies and targets, the renewables share of electricity will grow, which means that together with increased energy efficiency, emissions from electricity generation should decrease by 2030 to almost 1990 levels, as shown in Figure 4.

Electricity emissions trend in Australia

Figure 4: Electricity emissions trend in Australia[4]

This trend is the right direction, but the rate is not fast enough to align with climate change science. So why are renewables not replacing coal sooner?

Barriers for the uptake of renewables in Australia

There are a range of barriers at the grid level as well as at consumer levels that influence the uptake of renewables.

Major barriers for renewables at a grid-level

Investment uncertainty

Due to the lack of clear federal policy and direction, there is great investment uncertainty for renewable energy project developers. If the business case for projects is uncertain, new projects stall. Some of this inaction is made up for by the positive actions by States & Territories, such as Victoria and the ACT, who have legislated higher renewables. NSW is also implementing new renewable energy zones to boost the growth of renewables and jobs in regional areas.

Connection and transmission issues

Many renewable energy projects are finding it hard to connect to the transmission or distribution network due to congestion issues. Marginal Loss Factors (MLF) also tend to negatively affect the business case of renewable energy projects, which are located further from the grid than ‘traditional’ coal-fired generators. So, for the same generation, coal-fired operators will receive more than renewable generators that are located further from the grid.

Lack of transmission infrastructure

Renewable generation areas are not the same as centralised coal-fired locations, so new transmission infrastructure is needed, which has to be financed and built.

Major barriers for renewables at a community level

Australia is the most successful country globally in terms of the proportion of households with solar, with more than 20% of homes generating their own clean energy. This is more than double the next highest penetration. However, despite this barriers remain to more widespread and rapid uptake of solar.


Some people and businesses simply may not know that installing solar panels helps them to save money and so don’t evaluate the opportunity. They may also not have a trusted installer and don’t know how to go about finding a suitable supplier.

Capital cost

For many people, the capital outlay of solar panels is a significant barrier to reaping the financial benefits of free generation once the initial money has been spent.

Pricing signals

Energy pricing and metering do not yet adequately facilitate demand response at a household and small business level.


People may know that installing solar panels is a good idea, but they may have other priorities that they attend to first.

Renters versus owners

It’s relatively simple for people and businesses that own their premises to install solar on their roofs. It is much harder for people and businesses who rent. We have developed fact sheets for North Sydney Council that help overcome this problem.

Stay tuned for part 2 of this article, which is going to progress in to the development of Climate Emergency Plans that councils and communities can develop to accelerate their switch to renewables.

100% Renewables are experts in developing climate emergency plans, and supporting the implementation and achievement of ambitious targets. If you need help to develop your Climate Emergency Strategy, please contact Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

[1] IEA, Global CO2 emissions in 2019 – https://www.iea.org/articles/global-co2-emissions-in-2019

[2] IEA, Electricity generation and power sector CO2 emissions in advanced economies, 1971-2019, IEA, Paris

[3] IRENA – Renewable capacity highlights 2020

[4] The Commonwealth Government – Department of Industry – Australia’s emissions projections 2019

Inaugural Energy Leaders Forum and Inspiration Award

The inaugural Energy Leaders Forum (ELF)

I’ve been asked by Luke Poliszcuk, director of ‘Energy Leaders’ to present my vision for the energy sector in 2020 at their inaugural forum on 27 November 2019. The idea of energy leaders quickly resonated with people and the event was sold out within a week of making tickets available.

Barbara Albert presenting at Energy Leaders Forum Sydney Nov 2019
Barbara Albert presenting at the Energy Leaders Forum in Sydney, Nov 2019

About Energy Leaders

Energy Leaders pledge their commitment to the UN Sustainable Development Goals (SDGs), focused on smart, clean, efficient energy solutions that benefit society as a whole. Energy Leaders Forum (ELF) events provide the opportunity to interact with like-minded professionals in the clean energy sector to discuss projects, challenges and solutions, galvanise industry engagement and spark investment opportunities.

About the event

I had the pleasure to share the stage with many wonderful speakers; Ben Hutt, CEO at Evergen, Jackie McKeon from BRC-A, Liz Floyd from Polyglot and Mary Hendriks from the Australian Energy Storage Alliance.

After each of us shared our vision for the sector with the audience, we facilitated small group discussions to get input from forum participants on what they thought the most exciting opportunities were in 2020. Among opportunities identified were utility-scale developments, VPPs, integrated energy solutions for the strata sector, battery storage, corporate PPAs, green hydrogen, going beyond 100% renewables and microgrids.

The Energy Leaders forum will also run annual awards for energy leadership and forum participants brainstormed potential award categories. I’m proud to say that each of the speakers was presented with the very first Energy Leader Inspiration Award.

Barbara Albert Energy Leaders Inspiration Award
Barbara Albert, Energy Leaders Inspiration Award

My vision for the energy sector in 2020

We have 10 years left to achieve meaningful action and to limit global warming. To achieve that, we need the government, businesses, and communities to work together to reduce emissions. In the past decade, global emissions have risen by 1.5% every year. If we continue with our current emissions growth, we will end up with plus 4 degrees.

If current Paris pledges are implemented, global temperatures are projected to rise by 3°C. To stay within a 1.5°C threshold, we need to reduce worldwide emissions by 7.6% every year to avoid a climate crisis.

This is a transformative, unprecedented change that is needed across all sectors. We all need to catch up on the years in which we have procrastinated. We need an acceleration of our efforts, and everything needs to be done faster.

Transforming the electricity sector and renewable energy are two of the easiest opportunities we have to achieve fast emission reduction.

It is my vision and hope that organisations and governments will use 2020 as an opportunity to set a new baseline, look to 2030 in terms of their emissions reduction and develop a plan for how to reduce emissions rapidly.

And I think this vision is supported by the following opportunities:

  1. Renewables have become cheaper than fossil fuel-based energy
  2. Electric vehicles are within reach
  3. RE100
  4. Ambitious commitments by local governments, communities, and the education sector
  5. BRC-A
  6. SBTi
  7. SDGs
  8. NCOS have rebranded to Climate Active and expect membership numbers to increase significantly
  9. NSW’s new energy strategy
  10. Investors driving climate change risk disclosure

The following video shows an excerpt of the speech I delivered.

100% Renewables are experts in helping organisations develop their renewable energy and carbon reduction strategies. To find out more how we can help you, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

5 ways of visualising emission reduction pathways

Many of our services involve the development of emission reduction pathways, which greatly enhance climate change action plans. In this blog post, we will show you 5 common ways to visually display such a pathway. Seeing these different illustrations can help you to shape how you would like to present your own organisation’s pathway towards a low carbon future.


What are emission reduction pathways?

Emission reduction pathways allow for the easy communication of

  • where your organisation is currently at in terms of greenhouse emissions (or energy consumption)
  • where you can be through the implementation of reduction measures that are feasible and cost-effective over time
  • where you would be in the absence of any measures to reduce emissions

Pathways usually start with your selected baseline year and end at some point in the future, typically at 2030, or when agreed or proposed targets are to be met.

What do emission reduction pathways cover?


Your emissions boundary will typically consider three things:

  • The level of an organisation or region you want to assess in terms of emissions reduction. This could be a single site, an asset class (e.g. community buildings), a Division in an organisation, a whole organisation, a town or community, and up to State and National levels.
  • The emissions and energy sources that you want to evaluate. For example, electricity, natural gas, petrol, diesel, refrigerants, waste, wastewater and so on.
  • The Scopes of emissions you want to include. Typically Scope 2 (electricity) is included, and material Scope 1 emissions (on-site combustion or direct emissions). Selected Scope 3 emissions may also be included, such as upstream emissions associated with energy usage and waste.

Units of measure:

The unit for reductions or savings to be modelled will typically be tonnes of greenhouse gas emissions, or a unit of energy, such as kilowatt-hours or megajoules.

What greenhouse gas reduction measures are considered in abatement pathways?

For most organisations greenhouse gas reduction measures usually relate to six high-level carbon abatement areas as shown in Figure 1 below, being

  • Energy efficiency
  • Management of waste and other Scope 3 emissions sources
  • Sustainable transport
  • Local generation of renewable energy such as rooftop solar PV
  • Grid decarbonisation
  • Buying clean energy and/or carbon offsets

These high-level categories can be further broken down into as many subcategories as relevant within your selected organisation boundary.

Figure 1: 6 categories for carbon reduction opportunities

The need for a graphical representation of emissions pathways

For many people, it is hard to engage with complex data presented in a table or report. In our experience, it is most effective if abatement potential can be shown in a graph. The visual representation of a carbon abatement pathway allows people to better grasp the overall opportunity for abatement, where this will come from, and the timeframes involved.

It also helps organisations to better communicate their plans to their stakeholders, be they internal or external. Simple and well-presented graphics can also help when seeking decisions to budget for and implement cost-effective measures.

5 ways to graphically represent emission reduction pathways

There are many different ways you can display an emissions reduction pathway; some are more suited to specific circumstances than others. The five examples we are using in this blog post are:

  1. Line chart
  2. Waterfall chart
  3. Area chart
  4. Column chart
  5. Marginal Abatement Cost Curve (MACC)

Let’s look at these examples in detail.

Example #1 – line chart

A line chart is a simple but effective way to communicate a ‘Business-as-usual’ or BAU pathway compared with planned or target pathways at a total emissions level for your selected boundary. Such a boundary could be comparing your whole-business projected emissions with and without action to reduce greenhouse gases.

This type of graph is also useful to report on national emissions compared with required pathways to achieve Australia’s Paris commitments, for example.

Figure 2: Example of a line chart

Example #2 – waterfall chart

A waterfall chart focuses on abatement measures. It shows the size of the abatement for each initiative, progressing towards a specific target, such as 100% renewable electricity, for example. It is most useful to highlight the relative impact of different actions, but it does not show the timeline of implementation.

Figure 3: Example of a waterfall chart

Example #3 – area graph

Area graphs show the size of abatement over time and are a great way to visualise your organisation’s potential pathway towards ambitious emissions reduction targets.

They do not explicitly show the cost-effectiveness of measures. However, a useful approach is to include only measures that are cost-effective now and will be in the future, so that decision-makers are clear that they are looking at a viable investment plan over time to lower emissions.

Figure 4: Example of an area chart that shows reduction actions and diminishing emissions

Another option of displaying an area chart is shown in Figure 5. In this area chart, the existing emission sources that reduce over time are not a focus, and instead, the emphasis is on emission reduction actions. You may prefer this version if there is a large number of reduction measures, or if you include fuel switching actions.

Figure 5: Example of an area chart which emphasises emission reduction actions

Example #4 – column graph

A column graph is similar to the area graph but allows for a clearer comparison between specific years compared with the continuous profile of an area graph. In the example column graph below, we are looking at Scope 1 and Scope 2 emissions, as well as abatement in an organisation over a 25-year timeframe covering past and future plans.

In the historical part, for instance, we can see Scope 1 (yellow) and Scope 2 (blue) emissions in the baseline year. The impact of GreenPower® (green) on emissions can be seen in any subsequent year until 2018.

Going forward we can see in any projection year the mix of grid decarbonisation (red), new abatement measures (aqua) including fuel switching and renewables purchasing, as well as residual Scope 1 and 2 emissions.

Figure 6: Example of a column chart

Example #5 – Marginal Abatement Cost (MAC) Curve

MAC curves focus on the financial business case of abatement measures and the size of the abatement. MAC curves are typically expressed in $/t CO2-e (carbon), or in $/MWh (energy), derived from an assessment of the net present value of a series of investment over time to a fixed time in the future.

The two examples below show MAC curves for the same set of investments across an organisation. Figure 6 shows the outcome in 2030, whereas, in Figure 7, it is to 2040 when investments have yielded greater returns.

MAC curves are a good way to clearly see those investments that will yield the best returns and their contribution to your overall emissions reduction goal.

Figure 7: Example of a Marginal Abatement Cost curve with a short time horizon

Figure 8: Example of a Marginal Abatement Cost curve with a longer time horizon

Please note that no one example is superior over another. It depends on your preferences and what information you would like to convey to your stakeholders.

100% Renewables are experts in putting together emission reduction and renewable energy pathways. If you need help with determining your strategy, targets and cost-effective pathways, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

Shrinking your combined load profile [includes video]

In June, Barbara, our Co-CEO, presented at the Renewable Cities Australia conference at the International Convention Centre in Sydney. The topic of her talk was ‘Reaching ambitious energy efficiency and renewables’.

At the core of her speech was a demonstration of how the combined load profile of a typical metropolitan local council changes after the implementation of energy efficiency and onsite renewable energy.

Please note that a video of the ‘shrinking load profile’ is included at the bottom of this post.

What is a load profile?

A load profile shows how your energy demand changes over a 24-hour period, from meter data that your energy retailer can provide on request or via a web portal linked to your account.

Meter data starts and ends at midnight and is usually in half-hour or 15-minute intervals. The vertical axis shows your energy demand in kilowatts as it changes over this time. The less your energy demand, the lower the curve.

A load profile can also be called ‘interval data’ and is a very useful tool for analysing your energy consumption. For example, a load profile can identify equipment that is running unnecessarily at night or may show you spikes in your energy consumption that hint at inefficient operation of equipment. Changes in your profile from summer to spring or autumn can give you an idea of the energy use needed for cooling in a building.

You use load profiles to help you identify how you can be more energy efficient, and they can also help you to size your solar PV installation.

What is a combined load profile?

A combined load profile adds the demand for all your sites to show you the overall energy demand of your organisation. This information is particularly important when you buy energy via a renewable energy Power Purchase Agreement that is supply-linked.

Building up a combined load profile

In this blog post, we build a combined load profile for a metropolitan local government. Figure 1 shows the combined demand of small sites, like small libraries, amenities blocks, community halls and childcare centres.

Energy demand typically rises sharply in the morning as people start to use these facilities, and it falls as people leave them in the evening. At night there is usually demand for appliances, small servers and emergency and exit lights.

Figure 1: The energy demand of small sites

Now, we are adding the electricity demand for large sites on top of the small sites. Examples for large sites are central administration offices & chambers, depots and aquatic centres. Night demand for depots and offices may be low with good after-hours controls. However, pools are usually heated all the time and can be energy-intensive at night.

Figure 2: The energy demand of large sites

The surprising thing for metropolitan councils is that most of the energy demand happens at night, through streetlighting, which runs from dusk until dawn. Streetlights can consume as much as half of a metropolitan council’s electricity! This creates a combined profile with high demand at night and a big dip in demand during the day.

Figure 3: The energy demand of streetlighting

Lastly, we add parks and sporting fields. Most of the energy demand for sporting fields is lighting and irrigation, so naturally, this demand also occurs from late in the evening (sporting field lights) to early morning (irrigation).

Figure 4: The energy demand of parks, ovals and fields

The impact of onsite energy efficiency and renewable energy measures on the combined demand profile

Now that we have a load profile that aggregates energy demand across all sites, let’s implement onsite abatement measures such as energy efficiency and solar PV.

So that you can see the impact of these measures, we are providing a visual cue to show you where our starting line is, because now we start subtracting.

Figure 5: Implementing onsite measures

Energy efficient lighting for parks and sporting fields

LED lighting replacements and smart controls for parks, ovals and fields can lead to a 40-70% reduction in energy demand. At the same time, you may improve your service provision through better lighting, more activated fields and higher utilisation. The net benefit is shown in Figure 6. A reduction in energy demand brings down the whole load profile from the starting point.

Figure 6: Lighting replacement for parks, ovals and fields

Figure 7 shows the impact of a bulk upgrade to LED lighting for local roads. LED streetlights are 60-80% more energy efficient than older technologies such as Compact Fluorescents or Mercury Vapour.

Figure 7: Streetlighting upgrade for local roads

Figure 8 shows the impact of a bulk upgrade to LED lighting for main roads, with similar levels of savings as local roads. Smart controls such as dimming can further increase savings for streetlights.

Figure 8: Streetlighting upgrade for main roads

Implementing energy efficiency improvements to lights, air conditioning, IT systems, appliances, motor systems and building controls at your facilities can achieve at least a 10% reduction, but more might be achievable. It depends on your individual circumstances and what measures you have implemented in the past.

Figure 9: Energy efficiency at Council sites

Installing onsite solar PV

Figure 10 shows the impact of installing onsite solar PV at your sites. You can see the dip in the load profile in the middle of the day, as the solar energy generation reaches its maximum.

Figure 10: Impact on Solar PV

Battery storage will allow further savings in your electricity and peak demand. Figure 11 illustrates how stored solar energy can reduce a building’s peak demand in the afternoon when peak demand charges might apply, thus reducing power bills.

Figure 11: More Solar PV and battery energy storage

What the load profile was and what it could be

So, we have implemented a number of cost-effective efficiency and renewable energy measures, and we can see that demand has reduced significantly. Figure 12 shows what the load profile looked like before implementation of any actions, and what it could be through energy efficiency and onsite solar PV.

Before you think about switching your electricity supply to offsite renewables (e.g. through a Power Purchase Agreement), you should consider the changes behind-the-meter measures like energy efficiency and solar PV can make to your energy demand, and how this can lower the amount of energy you need to buy over time.

Figure 12: Summary of what load profile is and what it could be

Switching your electricity supply to renewables

Figure 13 shows what remains of your original load profile. The next step will be to switch from conventional electricity supply to 100% renewable energy. This can be staged over time or may be possible all in one go.

Figure 13: Offsite opportunities like PPAs

Goals achieved!

In our experience, by implementing onsite energy efficiency and renewable energy measures, you can save 30-40% in electricity demand. By switching your supply to renewables, you can also achieve 100% renewable energy.

Figure 14: Goals Achieved!

You can watch a video of the shrinking load profile here:

Would you like to see how much you could reduce your load profile?

100% Renewables are experts in helping organisations develop their renewable energy strategies and timing actions appropriately. If you need help with analysing your load profile and with developing your renewable energy plan, please contact  Barbara or Patrick.

Feel free to use an excerpt of this blog on your own site, newsletter, blog, etc. Just send us a copy or link and include the following text at the end of the excerpt: “This content is reprinted from 100% Renewables Pty Ltd’s blog.

Barbara to present about the essential steps and options for achieving 100% renewable energy in organisations

After Paris Forum Agenda Barbara Albert presents on 100 percent renewable energy

Barbara Albert, co-founder of 100% Renewables will hold a presentation on how organisations can achieve 100% renewable energy.

In her presentation, she will provide a sneak preview of her upcoming book “Four Steps to 100% Renewable Energy – A Guide for Leading Organisations”. She will introduce the four-step-method and the options for making electricity consumption, natural gas and transport fuels fully renewable.


More details about the agenda can be found at the following link:
AFTER PARIS_ Implications and Opportunities Forum – Agenda